The time has finally come to say goodbye to our responsive resumes and move forward onto the next step through this journey of web design.
Although we can now rejoice that our long hard work on our responsive resumes are finally complete, I can’t help but recognize how this tedious and at times very frustrating process of the first project not only taught me more than I thought about HTML and CSS elements, but also how important it is to design at the convenience of the audience in more ways than just gathering content and simply putting it out there, which has prepared me to take on the next course of action.
We are shifting gears and digging deeper into a topic that we have touched upon before; human centered design. But, we are now bringing emotional design into the playing field and it is talked about frequently in chapter 3 of Aaron Walther’s “Designing for Emotion,” as the platform for emotion. Walter says that the primary goal of emotional design is to generate human to human communication and to achieve this it is crucial to consider how we react with one another in real life.
I want to focus on a very significant aspect of emotional design for this post; design personas, placing personality into a website. This is a standard tool in the design process that gives us a sense of the relationship we are trying to build with our audience. Here is an example of what they generally look like:
There are many ways you can format them as long as you include each component of the document; brand name, overview, personality image, brand traits, personality map, voice, copy examples, visual lexicon, and engagement methods.
Each of us is now working on creating design persona’s for ourselves for our own websites. An article by Shlomo Goltz gave me a closer look into the effectiveness of personas and how to create one efficiently for myself. It showed me in particular how important it is to keep in mind that the point of these personas is for a designer to develop distinct designs for several kinds of people; to design for “a specific somebody,” rather than “a generic everybody.”
This clicked for me and probably will for most of you because the “specific somebody” of our design personas are employers, so the structure and content we are creating to effectively convey our personalities is to reach them. Here is an example of certain sections of my design persona that I have completed so far; my brand traits and visual lexicon:
I think that both the reading by Walter and the article by Goltz helped a lot with developing my own design persona. The design persona itself also helped me realize that satisfying users needs is most significant to a site because just placing content onto a site without considering how the viewer may or may not comprehend it will not benefit them or allow them to get any sort of emotional connection. Defining a set personality and creating relatable content that will generate human connection is what will lead to the most success all around.